The Story Begins like this
GRILLER® is a relatively new concept. Although young in age, it has been established on the wealth of knowledge and vast experience of its originators. The people behind the brand have been in the fast food industry for decades, having built a reputation for the provision of high quality products and attractive outlets. As key players in the expansion and development of a well- known chicken chain since 1995, we gained invaluable insight into the business and its growing needs.
By May 2002 we had noticed a change in consumer demands and trends towards healthier choices. Whilst retaining all the flavour and taste expected of fried chicken, the objective was to produce a non- fried alternative. With this as our goal, we had a vision to set up a new fast food outlet with unprecedented products. We set about exploring the possibility of providing chicken with all the taste of a fried product, but with a new and innovative cooking procedure, eliminating the element of frying.
This realisation was born in GRILLER®. Extensive research and development led to the formulation of a new and exciting cooking system which was to revolutionise the fast food chicken market. Concentration was originally focused on the perfection of core products. It was deemed imperative to offer products to the highest possible specification without the use of oil, yet retaining all the taste. Over time our healthy fast food concept grew in structure and popularity. With an extensive menu perfected, GRILLER® was launched in 2005.
A definitive brand identity and image was created to market GRILLER® healthier approach. This winning formula has seen vast changes in the grilled chicken market. It is said that “imitation is the best form of flattery”, many will try to emulate our system, but the exquisite taste that is GRILLER® is unique.